Furby

Agency: Red Antler
Role: Senior Copywriter, Songwriter, Vocalist
Senior Art Director: Monica Tan
Senior Producer: Nadya Grace
Creative Director: Jason Moran
Client Director: Maddie Chaness
Music House: Zess Media
Director: L’Eloi

Furby is iconic.
So we made Furby a pop star, with a custom song, music video, and TikTok/Roblox campaign.

“We are really proud of all the work and I believe what we’ve accomplished together has ignited a spark of change here at Hasbro…demonstrating that there are new and different ways to work.”

James Stone, Hasbro

Furby is iconic. So we made Furby a pop star, with a custom song, music video, and TikTok/Roblox campaign.

“We are really proud of all the work and I believe what we’ve accomplished together has ignited a spark of change here at Hasbro…demonstrating that there are new and different ways to work.” James Stone, Hasbro

Furby is iconic.
So we made Furby a pop star, with a custom song, music video, and TikTok/Roblox campaign.

“We are really proud of all the work and I believe what we’ve accomplished together has ignited a spark of change here at Hasbro…demonstrating that there are new and different ways to work.”

James Stone, Hasbro