Agency: Red Antler
Role: Senior Copywriter, Songwriter, Vocalist
Senior Art Director: Monica Tan
Senior Producer: Nadya Grace
Creative Director: Jason Moran
Client Director: Maddie Chaness
Music House: Zess Media
Director: L’Eloi

For Furby’s relaunch, we created a campaign worthy of the cultural icon, with a custom pop song, music video, and TikTok/Roblox takeover.

“We are really proud of all the work and I believe what we’ve accomplished together has ignited a spark of change here at Hasbro…demonstrating that there are new and different ways to work.”

James Stone, Hasbro

For Furby’s relaunch, we created a campaign worthy of the cultural icon, with a custom pop song, music video, and TikTok/Roblox takeover.

“We are really proud of all the work and I believe what we’ve accomplished together has ignited a spark of change here at Hasbro…demonstrating that there are new and different ways to work.” James Stone, Hasbro

“We are really proud of all the work and I believe what we’ve accomplished together has ignited a spark of change here at Hasbro…demonstrating that there are new and different ways to work.”

James Stone, Hasbro